I bring the same mindset to design as I do to sport: stay consistent and keep pushing when it's uncomfortable.

I'm a Senior UX UI Designer who's built a 14+ year career around the same question: how do you get an idea from a sketch to something a person can actually use. I started in corporate retail, working between designers and manufacturers to get sweaters into stores. Over the past 7 years, I've done the same work in software. I've taken designs from concept to production, using the communication skills retail taught me. I explain details in plain language developers can act on, understand their technical constraints, and work together to protect what's essential while leaving room to flex on the rest.

Outside of work, I train and compete in endurance sports as a road cyclist and crew coxswain. What I love most about it is the teamwork. As a coxswain, the leader in the boat, I have to make decisions under pressure while keeping eight people motivated and moving in the same direction. I bring the same mindset to design as I do to sport: stay consistent and keep pushing when it's uncomfortable. Training taught me how to adapt and hold steady under pressure, whether that's in a race or a fast-moving product environment. I do my best work when part of a tight team, trading ideas and learning from each other.

I'm also a dual U.S.-Israeli citizen who's lived and traveled widely, and new places tend to energize me rather than drain me. I'm currently based in Cleveland, Ohio, and I live with my cat, Doris. I'm always open to new cities and new problems, working with teams who are building things that matter.